Every year, the Crusader Fund provides resources that cover 11% of the school’s budget, enabling Strake Jesuit to extend its commitment to outstanding education through teaching, scholarship and spiritual tradition.

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Formally called the "Annual Fund", Strake Jesuit felt that the brand was too generic. The challenge, to create and launch a brand identity system that would reinforced Strake Jesuit's brand and communicate its continual giving efforts. Rebranded the "Crusader Fund", the new identity integrates the school mascot into the fund's name with a strong symbol of the bell tower that sits prominently on the school's campus. The design is handcrafted to create a compelling modern brand that resonates with alumni, parents, grandparents and friends of Strake Jesuit.