In its 40th year, Strake Jesuit's annual auction is a fun-filled evening with dinner, silent, big board and live auctions. With nearly 650 guest in attendance each year it is one of the school's largest fundraisers. Funds raised from the event enhance many programs such as financial aid, student retreats, teacher compensation, athletics, and other extra-curricular activities. 

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Each year the auction theme changes and a cohesive system of marketing communication materials are designed to support the event and help the school meet its fundraising goals. The 2020 theme "Crusader Cruise", is strategically branded with the cruise ship, St. Ignatius (the saint who founded the Jesuit Order) flying the Strake Jesuit Flag. A passport invitation was designed for a fun, but cost effective way to promote the event. The design elements reinforce the cruise ship, travel theme for this unforgettable event. Alongside the aesthetics is a strong call to action, that invites table sponsors to RSVP to support the event. The 84 page program was mailed to families and highlights auction items, the event's agenda, and sponsorship advertisements. The program gives guests a sneak peak at auction items and encourages those that can not attend, to participate in on-line bidding for silent auction and big board items.