Pinot's Palette Pinot’s Palette is a national paint and sip franchise headquartered in Houston, Texas. Founded in 2009, Pinot’s Palette offers step-by-step group art lessons accompanied by wine or cocktails. From studio events to private parties to corporate team building, their multiple locations can help you schedule and customize your paint party. 

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This campaign was designed to launch and quickly gain clientele for new franchise grand openings. The campaign strategy promotes the celebration of a new store opening, while illustrating the unique experience of a night at Pinot's Palette - discovery, expression, good times and memories.

The identity was created to promote the 100th Pinot's Palette store opening. The simple sophisticated design of the paint brush and wine bottle are strategically placed to create the '100' logo mark that captures the fun, fresh, uniqueness of the company.

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