Forbes M+A is a mergers and acquisition company based in Denver, Colorado.

In managing the ownership transition of a closely-held company, Forbes believes the old adage that “the devil is in the details” is widely underestimated.

​

At Forbes M+A Group, they are hyper vigilant about details – not only based on the merits of the phrase but because, as their tagline reveals, they recognize the “deals” are also in those details. The best deals.

​

After rebranding and establishing a new positioning statement, "Every Detail Counts", Forbes was seeking to create a fresh new look for their communication materials. Using Forbes vibrant color palette, off set by large areas of negative space, and crisp graphics treatment (created by the use of the diagonal shape visible in the intersection of the "M" and the "+" in their new logo) a cohesive new system was developed with this modern look throughout their campaigns.